Positive statement in 2007 for the new Monegasque luxury brand, which signed agreements to open three new outlets in Europe: next opening in Istanbul, Saint Petersburg and Cannes.  Beach & Cashmere Monaco was founded in 2005 and opened its first outlet in December of the same year. In 2006 the company started its development by opening corners in cruising ships. In 2007 the brand launched in Russia and this year it will attend the Moscow Fashion Expo (5-8 March 2008) to strengthen its presence in the country.

"We can consider Beach & Cashmere – explains us Federica Spinetta, director – as a luxury trademark which positions itself in the world of fashion with a new and innovative concept: mixing the winter product of cashmere with swimwear and beachwear. And our strength lies in having two different products, both cashmere and beachwear, available all year round in our boutiques, unconditioned by season."The philosophy of Beach & Cashmere Monaco is to associate the quality of Italian manufacturers with prestigious name of  Monte Carlo (the Principality of Monaco).

"Our ideal franchisee – continues Ms Spinetta – is someone who strongly believes in our concept." A previous experience in the sector of fashion is not compulsory to open a Beach & Cashmere outlet.